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SNOOP DOGG HEADPHONES ON THE HORIZON: Rapper teams with music accessory company for new line coming this year.
*Snoop Dogg follows in the footsteps of his one-time mentor Dr. Dre in launching his own line of headphones.
The rapper’s particular brand, a joint venture with Park City, Utah-based music accessory company Skullcandy, will feature amplified bass for consumers and is slated to hit stores later this year for $350.
“At Skullcandy, we’re always looking for events that bring a unique energy to the action sports and music industry,” stated Rick Alden, CEO and founder of Skullcandy, a company that has also signed Mix Master Mike to create his own line of headphones for DJs.
Dr. Dre teamed last year with Interscope Geffen A&M chairman Jimmy Iovine and audio accessory maker Monster Cable to create his Beats by Dr. Dre headphones.
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