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BORDERS CELEBRATES MOTOWN'S 50TH B'DAY: Bookstore to offer in-store display and other related items; Boyz II Men tapped for in-store.
*Beginning this month and throughout the entire year, Borders will celebrate Motown's 50th anniversary with a prominent in-store display of Motown music selections along with related items, such as anniversary T-shirts.
In addition, the retailer is devoting a special page on Borders.com dedicated to Motown's anniversary, and will host both past and present Motown artists including Boyz II Men, Martha Reeves of Martha Reeves and the Vandellas and Duke Fakir of The Four Tops for in-store appearances and signings in Los Angeles and Detroit.
Boyz II Men, who were recently nominated for a 2009 Grammy Award for their Decca debut album "Motown: A Journey through Hitsville USA," will sign CDs and answer questions at the Westwood Borders store in Los Angeles Jan.
13 at 7 p.m. In addition, Duke Fakir of The Four Tops and Martha Reeves of Martha Reeves and the Vandellas will greet fans, answer questions and sign CDs at the Borders store in Dearborn Jan. 16 at 7 p.m.
Customers can also visit Borders' special Motown Web page at www.borders.com/motown to read about their favorite Motown artists, view vintage photos in the Motown image gallery and purchase CDs online.
Throughout the year, Borders will also prominently display in its stores nationwide a large selection of Motown CDs from artists such as Stevie Wonder and Smokey Robinson and the Miracles, including the anticipated "NOW That's What I Call Motown," a 50th anniversary compilation of 25 Motown classics, available in stores and online beginning Jan. 13.
An exclusive Motown 50th anniversary Borders gift card will be offered to mark the label's historic 50th anniversary. Further, with any purchase of a Motown item, customers will receive (while supplies last) a complimentary 17-inch-by-27.5-inch poster featuring a colorful display of vintage images of various Motown artists.
"We feel a special connection to Motown because our company was founded and remains headquartered in Ann Arbor, just miles from Motown's Detroit birthplace. We have a tremendous affinity for the artists that this legendary label has produced over the past five decades," said Anne Kubek, executive vice president of Merchandising and Marketing for Borders Group.
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