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MOVIE THEATERS TO BROADCAST INAUGURATION: MSNBC deal places coverage in 27 U.S. locations.
*Tuesday's historic inauguration of Barack Obama will be broadcast in 27 movie theaters around the country under a new deal between MSNBC and advertising company Screenvision.
Free tickets are being handed out via MSNBC.com to see the inauguration and parade from 11 a.m.-3:30 p.m. ET at the 27 theaters run by
11 exhibitor partners in 21 markets.
Keith Olbermann, Rachel Maddow, Chris Matthews and other MSNBC and NBC personalities will play the big movie screen in addition to the usual MSNBC cable and satellite stream. High-definition won't kick in until the second quarter, but both the channel and Screenvision say the quality will still be high.
"It'll look great," MSNBC president Phil Griffin said. "We're thrilled about it."
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