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MARBURY TAPS BOW WOW FOR APPAREL LAUNCH: Rapper to help develop extras for baller's Starbury line.
*NBA star Stephon Marbury has recruited rapper Bow Wow to help develop a new line of clothing and footwear for the athlete's Starbury brand, which was launched with the goal of keeping prices reasonably low, reports Allhiphop.com.
Bow Wow says both consumers and designers have essential fiscal responsibilities in light of the current economic recession.
"I think families should have a real choice," Bow Wow told AllHipHop.com. "I want my fans to be able to wear nice shoes and clothing and to also have money in the bank. The smart consumer can have both."
Starbury CEO Marbury echoes that philosophy, and is optimistic the upcoming line can help change the traditional consumer stance of more money equaling better quality.
"At Starbury, consumers do not have to choose between fashion, style, quality, and affordability," Marbury told AllHipHop.com. "They get all four."
The new Starbury line is set to debut in November.
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