'NEXT DAY AIR' BRAIN TRUST: Filmmaking trio team for new urban tale.

Director, producer and writer make comedy/action/thriller film devoid of the 'N-word'

“One thing that was a big deal for us; we took the N-word out of the script. It was written in real language," says director Benny Boom.." I came on and I said, ‘It’s possible for us to create a film where we don’t see drugs and shooting and see us calling each other that. They can still have as much fun, and it have as much action and people will leave so clear headed that they won’t even realize that they never heard that word at all.”

      *The guys behind “Next Day Air” are hoping to create the next new thing in urban film. Producer Inny Clemmons, writer Blair Cobbs, and director Benny Boom teamed up for the new film with an objective to keep audiences smiling with good art.

      “Next Day Air” follows the plans of two bungling criminals who are mistakenly delivered a package of cocaine. The duo hope to flip the drug delivery into a fortune while being caught in the middle of the dealers that sent it, the recipients who missed it, and the fellas that delivered it.

      “It all came from true stories that happened [in] my life,” writer Blair Cobbs said. “The actual baseline of the package being delivered to the wrong address was just an epiphany. It just hit me. For this movie to journey this whole way, and for me to meet Inny and Benny and for it to all happen, it was a miracle in itself.”

Director Benny Boom choreographs a scene with Mike Epps (back to camera)

      While the film stars funnyman Mike Epps and actors Mos Def, Wood Harris and Donald Faison – who’ve done their share of comedic acting, “Next Day Air” is not necessarily about the comedy. Clemmons, Cobbs, and Boom revealed that the comedic clips in the trailer are just one side of the film, and that was a strategic move.

      “We wanted to prove that we could make a really funny, non-slapstick urban movie that people were going to appreciate. We wanted to take the ‘Friday’ blueprint and make it better,” Clemmons said.

      The producer told reporters that the trio came together at just the right time.

      “Blair had already banged out the script,” he said. “I was an actor that had decided that I was going to start producing when I saw the right script. God put us in the right place at the right time, I met Blair, the script was good, and I felt I had all the pieces in place to make it happen. We continued to build on our relationship and create a business structure so we could move forward and get the film done.”

      The two teamed to form Secret Society Films and prepped for the film with Blair tapped to direct as well.

      “This was a passion piece for him to write and direct,” Clemmons said. “But we were extremely fortunate that we met Benny a year or so prior. He read ‘Next Day Air’ and he was really excited about it, so he came on board. God just really put us in the right place again.”

      They did the film for just $3 million and finished shooting in just 20 days.

      “It ended up being, in all essence, like an independent film. We shot the film in Los Angeles and pulled out every favor in the book,” he continued.

      Describing the film as a “very Guy Ritchie, Quentin Tarantino kind of tone,” Boom explained that the three, as a whole, were quite tired of films targeting the urban audience that had clowning casts with no clever storytelling.

      “All of us have been tired of the other films that are slapstick-y. As a black audience we don’t get offered up enough good films to go see designed for us, starring us, with us in mind,” Boom said. “So when I do an urban film, I gotta make sure it speaks to something that I’m missing. I love ‘Snatch,’ ‘Get Shorty’ and ‘Kill Bill’ and all those. Why can’t we create a film that has that kind of impact and feels like that for our audience?”

      One step the filmmakers made was to distance this film from comparable “urban” flicks was to omit the “N-word” from the dialog.

      “Every little detail was thought about,” Boom said of the team’s effort. “One thing that was a big deal for us; we took the N-word out of the script. It was written in real language. I came on and I said, ‘It’s possible for us to create a film where we don’t see drugs and shooting and see us calling each other that. They can still have as much fun, and it have as much action and people will leave so clear headed that they won’t even realize that they never heard that word at all.”

      The actors weren’t aware of the N-word ban until the first day of shooting. Producer Clemmons said that they had a 'fine-jar' on the set that anyone saying the N-word had to contribute to.

      “It was difficult,” Clemmons said. “We had to pull Mike to the side.”

      Epps’ comedy and the subtle humor of Mos Def and a cast of clever actors is just the bait for “Next Day Air,” Clemmons explained.

      “The problem early on was that people loved the project, but they didn’t think there was a market for this kind of ‘Lock, Stock...’, ‘Snatch’, ‘Smokin’ Aces’ kind of film in the urban  community,” he said. “They just didn’t know how to market it. The marketing tool to getting people in (the seats) is comedy. Even though you see the trailer – and the trailer is amazing – it does not show you the other side of the film. People were not expecting this type of movie, but they were pleasantly surprised.”

      “We are trying to send a message in the films that we make,” Boom added. “Unfortunately, what the youth are going to respond to is the violence, but when they get in there, you want to teach them something.  At the end of the film, you’re faced with some very serious consequences with this kind of stuff.”

      “Next Day Air” opens in theaters nationwide Friday, May 8. For more on the film, go to the website at www.nextdayair-themovie.com.

Watch the trailer for 'Next Day Air':

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