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EMINEM USES 'MYSPACE MUSIC' TO PLUG ALBUM: Agreement includes promotion through Internet, television and more.

(May 19, 2009)
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     *MySpace Music is getting into the Eminem business. The new branch of the popular social networking site will promote his album "Relapse" through multiple platforms, including the Web, TV and special events.       

       The music service, which launched in September, is calling the effort its biggest promotional push around a single artist. The promotion began Friday, when MySpace Music streamed the entire album for free before its release today.       

       On Sunday, an animated Eminem made a guest appearance during interstitials that aired during Fox's "Family Guy." The purpose was to send viewers back to MySpace to listen to the album and find out how to get free tickets to a concert Eminem will perform in Detroit today.       

       Two songs from the MySpace-sponsored show will air on ABC's "Jimmy Kimmel Live" on Friday, May 22, one during the show and the other during the credits. The entire concert will stream on MySpace Music days after the appearance on Kimmel's talk show.


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