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LUDACRIS PROMOTES NEW LINE OF COGNAC: Company taps rapper to launch new product for urban market.
Conjure, introduced by Luda at the wine and spirits trade show Vinexpo in Bordeaux this week, is a collaboration between the hip hop star and Birkedal Hartmann's master blender, Philippe Braastad Tiffon.
"I wanted to learn as much as possible," said Luda of his weeklong tutorial with Tiffon. "It was great. It gave me a new appreciation for cognac."
Hartmann is prepared to ship as much Conjure cognac as possible at $34.99 dollars per bottle. "My wish is to reach one million cases," he tells AP.
The first order ships to Norway next week. It will reach the shelves of America in September.
At a photo shoot for Conjure, Luda asked photographers to use his cell phone to snap a picture. He immediately sent it out to his 150,000 or so followers on Twitter.
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