Sat, Nov 21, 2009
EURweb |
J.LO'S SWEETFACE HAS GONE SOUR: Singer temporarily scraps fashion line due to recession.
(June 26, 2009)
*Jennifer Lopez is temporarily ending sales of her 6-year-old fashion line Sweetface due to the bad economy, according to WWD.com.
The last of the line's collection of sportswear and accessories for now will be its spring 2009 collection, which is currently in stores.
"In light of new company strategies, we have decided to put the Sweetface line on hiatus while we prepare to reintroduce the brand in the near future with new messaging points and an entirely new fashion point of view," the company said in a statement.
This bit of strategy takes the actress-singer-businesswoman out of the fashion business in the U.S. Her JLO by Jennifer Lopez line is currently only sold internationally.
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