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ITTY BITTY BITS: "Beyonjay" and "Palmart" double date; Bey launches Sasha Fierce junior apparel line; J.Lo's new fragrance; Soulja Boy irks British family.
*Speaking of Beyonce, she partners with her mother Tina Knowles and their existing design label House of Dereon to launch her junior apparel label, Sasha Fierce for Dereon, just in time for back-to-school, reports WWD. The brand’s name plays off the singer’s on-stage alter ego, and will encompass everything from sportswear to shoes, jewelry and eyewear. And while the main collection includes more simple staple pieces, like a one-shoulder dress, a bodysuit, jackets and jeans, the collection’s accessories, Tina reveals, “are really over the top.”
*This October, J.Lo will launch another follow-up to her fragrance Glow, with Coty. My Glow by Jennifer Lopez is said to contain floral notes including lavender, water lily, white rose peony and heliotrope. The mom to 16-month-old twins Emme and Max found inspiration for the new scent close to home. The dual-sided cap is embossed with a baby boy and girl that mirror soaps in Jennifer’s nursery, and the box reflects her baby shower invitations, reports People.com. Eaux de toilettes will start at $49 for a 50 ml. bottle and the collection will also feature a body lotion for $30.
*Soulja Boy fans have bombarded a British family with phone calls after the rapper featured their telephone number in his song, "Kiss Me Thru The Phone." Ever since the track was released in the U.K. in May, a couple from Lancashire, England, has received around 60 calls a day from fans hoping to speak to the rapper. The digits are not listed in the British telephone directory. In America, the number goes directly to a recorded message from the hip hop star.
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