ABC, CNN EARN MOST JACKSON MEMORIAL VIEWERS: Broadcast earns 31.1 million in total viewership.

(July 10, 2009)
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      *Michael Jackson's widely televised memorial on Tuesday – carried live across an unprecedented 18 cable and broadcast networks – drew 31.1 million viewers, according to Nielsen Media Research, with ABC and CNN attracting the highest number of viewers.       

       Both outlets averaged a leading 5.3 million viewers apiece, followed by NBC with 5.1 million, CBS with 3.9 million, Fox News at 2.2 million and MSNBC earning 1.4 million.

       By comparison, the collective 31.1 million in viewership didn't quite reach the multi-network numbers for Ronald Reagan's 2004 burial (35.1 million) or for the funeral of Princess Diana (33.8 million). But MJ's final farewell attracted a larger audience than the 8.8 million who watched the 2005 funeral of Pope John Paul II.      

       Meanwhile, millions of additional viewers watched the Jackson memorial online. When added to the television count from Nielsen, total viewership in the U.S. for Jackson's memorial may have likely surpassed that of Reagan's or Diana's.      

       For instance, MSNBC.com (19 million streams) and MSN.com (9.7 million) broke their all-time streaming video records with Tuesday's event, according to the Hollywood Reporter. ABC's digital network delivered nearly 6 million streams.       

       As for overseas viewing, more than 6 million people watched the live primetime broadcasts of the service In the U.K. According to unofficial overnight figures cited by the Hollywood Reporter, BBC 2's live coverage attracted an average of 4 million viewers and a 19% audience share that peaked at 5.2 million toward the end of the service, while Channel Five's coverage had an audience of 1.2 million and a 5% share between 6:30-9 p.m. in the U.K. Sky News had an average audience of 897,000 for its coverage.      

       In Germany, more than 20 million people -- almost one-quarter of the country's population of 83 million -- saw the live transmission from the Staples Center in Los Angeles on more than 10 TV stations, according to market research company Media Control.      

       On the main national terrestrial channels in France, about 10 million people watched coverage of the memorial, more than a 50% audience share, according to audience measurement company Mediametrie.

       ABC, CBS and NBC each had Jackson specials at 10 p.m. EDT and they had a combined audience of 20.5 million viewers. ABC won bragging rights for its Elizabeth Vargas-hosted hour focused on Jackson's children, with a leading 8.6 million viewers.

 

 

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