DR. DRE INTRODUCES NEW LADY GAGA HEADPHONES: 'Heartbeats' joins family of Monster products under Beats by Dr. Dre.(October 2, 2009)
*Dr. Dre, Interscope Geffen A&M Chairman Jimmy Iovine and audio/video accessories company Monster announce the introduction of Heartbeats by Lady Gaga, the latest addition to the Beats by Dr. Dre headphone family from Monster.
With every detail developed with singer Lady Gaga, the design is both a reflection of her style and fashion sense as well as her commitment to the sound quality of her music, a press release states. The sets come with “ControlTalk,” an on-cable feature that provides users with full control of their listening experience when using their 3GS iPhone, iPod shuffle and other new iPods and portable music devices. The special Monster ControlTalk headphone cable features an integrated high-grade microphone and answer button and allows users to access their music and answer phone calls without having to reach into their pocketbook, backpack or pocket. Lady Gaga explains her motivation behind “Heartbeats by Lady Gaga”: "In the deepest hour of the night, I confess to myself three things; I would die if I was forbidden to write, forbidden to love, or forbidden to fashion. Heartbeats embody the trinity of my human being, with one additional vow: that sound matters. Wear heartbeats, love each other, and celebrate the art and lifestyle of music.” Heartbeats by Lady Gaga will be available in all Best Buy stores on Oct. 18. Speak Out
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