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DR. DRE LAUNCHES HP COMPUTERS LINE: Producer and Interscope's Jimmy Iovine produce limited edition notebook PC.
Due in stores Oct. 22, the newest addition to HP's flagship ENVY line was unveiled during a press conference Friday (Oct. 9) at Interscope's Thom Thom Club in Santa Monica, Calif, reports Billboard.
The HP ENVY 15 Beats comes from the Beats Electronics LLC, co-founded by Iovine and Dr. Dre in 2006. Featuring a piano black high-gloss finish and the Beats Audio design found in the "Beats by Dr. Dre" headphones line, the HP ENVY 15 Beats will also come bundled with the Dr. Dre headphones and state-of-the-art mixing software from Native Instruments' Traktor LE.
Retailing for $2,299, the product will be available at Best Buy, major retailers and through HP direct.
In addition to input from Dre, prominent producers will.i.am, Kanye West, Pharrell, Timbaland and Polow da Don also helped HP engineers fine-tune the project.
"We started this journey with the headphones to improve the transmission of sound between record makers and consumers," Iovine said during the press conference. "What's out there is not representative of what you hear in the recording studio. As we went on this journey, we found that computers were in the way. Artists and producers want their sound repaired in digital audio. Computer companies charge $1,000 for computers but only spend 50 cents for speakers. With HP, we found a partner willing to take the step to improve the overall sound in the PC. This is for anyone who plays music."
"The laptop is the new stereo and that's why we're putting out this computer with incredible sound," Dr. Dre added.
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