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A MACY'S AD CAMPAIGN FIT FOR A QUEEN: Latifah to star in new holiday TV spots beginning next month.

(October 29, 2009)

*Queen Latifah will light up television screens this holiday season as the star of Macy's new "Believe" campaign.

Beginning Nov. 6, the rapper/singer/actress will appear in TV spots called "The Trek," which gets its inspiration from the famous New York Sun editorial “Yes, Virginia, There is a Santa Claus” from 1897.

The ads feature “Virginia” on a journey from her home to Macy’s, where Queen Latifah helps her mail her letter to Santa, according to People.com.

Macy’s “Believe” campaign, which supports the Make-A-Wish Foundation, also includes a national Santa tour, an honorary National Believe Day, a “Yes, Virginia” animated special and letter-writing “Believe” stations in Macy’s stores across the country.

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