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PARTNERSHIPS FOR THE NEEDY: 40-year-old program gets a boost from the World Wide Web.
*The Salvation Army’s Angel Giving Tree program is expanding to the World Wide Web with the help of JC Penney retail store.
Now those who want to donate items for the holidays can do so by shopping on-line.
"By leveraging the strength of jcp.com, we are helping to modernize an American tradition – the Angel Tree program – and creating an innovative way to help families in need in our communities across the nation," Mike Boylson told the Christian Post.
Boylson is executive vice president and chief marketing officer for JC Penney.
"Launching this program with The Salvation Army allows us to elevate our support for a cause that is extremely important to our customers and Associates, underscoring our focus on the ‘Joy of Giving’ this holiday season."
FedEx Ground is supporting the effort by shipping gifts purchased through the internet site for free to any of the 1,200 Salvation Army collection centers nationwide. The Salvation Army’s Angel Giving Tree program has been in operation for more than 40 years.
Thanks to the new partnerships it will be promoted through a multimedia marketing campaign including in-store, print, online and e-mail advertising as well as social media initiatives on Facebook.
The Salvation Army is an evangelical Christian ministry that serves nearly 30 million Americans each year through a wide range of social services that includes providing food for the hungry, relief or disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children.
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