THE HUTCHINSON REPORT: Now Oprah Needs Palin(November 16, 2009)
*In September, 2008, Oprah Winfrey was the reigning queen of daytime TV chatter. She flatly said no to any talk about then Republican Vice Presidential candidate Sarah Palin gracing her set. Oprah made no effort to square having then presidential candidate Obama on her show twice with her cold shoulder of Palin, a woman who made history in her own right by being the first female GOP VP pick, and who seemed like a natural for Oprah's show. And since half of her female audience didn't and don't share her politics, they liked it even less that she was Obama's top TV cheerleader. But Oprah was unfazed by the rage she got from many women at ditching Palin, her attitude was it's my show, and I'll do what I want with it and that means I'll invite who I want on the show. Oprah didn't need Palin to make her, a show, or ratings. Now, however, it's a different story. Though she's still the reigning queen of daytime TV talk and there are millions who wouldn't dream of ending their day without Oprah, her ratings have plunged. The estimated seven million who view her show is about half of what of the number who watched it a decade ago. She's even negotiating to move her show to cable in a couple of years. That's wise, bail from network TV while the money and her name and allure are still there. The relentless war for ratings makes Palin a hot property, and her much buzzed book, Going Rogue, is the hook for the interview. But there's another reason that Oprah needs to pay back door homage to Palin. Though it sticks in the craw of millions of Palin loathers to admit it, she has a following, a big, and ... (READ MORE)
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