OPRAH'S CABLE CHANNEL SHAPES VISION: CEO offers glimpse of what's to come with 2010 launch of OWN.

       "Her show as you know it is not coming to OWN," affirms network CEO Christina Norman, when asked if the TV star would simply move her talk show to the cable network.      

       "Pieces of that show we're going to want to find ways to retain," Norman told USA Today, "but I don't think the format exists in anyone's mind right now. At its core, (the network) will always be about this notion of self-discovery" told through "moments of personal transformation" and won't stray far from Winfrey's message of empowerment, Norman added.      

       OWN (Oprah Winfrey Network) is a joint venture between Discovery – which contributes the channel and its $100 million programming budget – and Winfrey, who adds her Web site, shows from Harpo Productions and her presence.       

       As Winfrey herself explained to USA Today, her goal with the channel is to "inspire and entertain people around issues of money, weight, health, relationships, spirit, helping people to raise their children and give back, teaching people to be all that they can be."      

       Oprah's Live Your Best Life segments are "part of it," Norman says: "How do I get the most fulfillment, what makes me happy, how do I leave a mark on the world?" But Norman says she has already rejected countless pitches for "preachy" programming that might prove a turnoff to viewers: "It's not going to be spinach."      

       Among other OWN projects: a "fun, playful" series with sex therapist Laura Berman, who visits couples' bedrooms to discuss their love lives, and shows built around Oprah's best friend Gayle King, organizer-guru Peter Walsh and journalist Lisa Ling. Also on tap is "Master Class," a series profiling top performers and experts, to be narrated by Winfrey. OWN is also discussing a potential series with financial guru Suze Orman.      

       Discovery says OWN will have rights to Winfrey's archives, from which memorable interviews will be culled. It will look to acquire movies and series that fit with her self-discovery theme – a list that could range from MTV's "Run's House" and CBS' The Amazing Race to companion shows for those airing on OWN's sister channels, such as TLC's "Police Women of Broward County" and Discovery Health's "Deliver Me," if skewed toward the lives of the cops or the female obstetricians treating high-risk pregnancies.