MC HAMMER NOW AN EQUITY PARTNER IN CASH4GOLD: Rapper works his way up from pitch man to part owner.

       The Cash4Gold Web site, launched in 2007 by company CEO Jeff Aronson, specializes in purchasing precious metals – mostly gold. Since its inception, the site has grown to serve over 800,000 customers, in addition to employing over 300 workers, who sift through thousands of ounces of gold per day.       

       Hammer became involved with the company last year, when he starred in a Super Bowl commercial alongside Ed McMahon. [Scroll down to watch.]           

       “Our Super Bowl commercial with MC Hammer kicked off a long-standing friendship and business relationship which we look forward to continuing, whether we are working hard together, playing hard or giving back to the community through charitable work,” Aronson said.

       The rap star and Cash4Gold will mark their new business venture by throwing a Super Bowl party in Cash4Gold’s vaults, while employees melt down gold.