*Move Over She by Sheree.
“Real Housewives of Atlanta” star Nene Leakes has announced that she has signed with global brand licensing agency Beanstalk to create her own fashion line.
Beanstalk says in an announcement tied to Licensing Expo 2012, currently going on in Las Vegas, that it intends to “leverage NeNe’s position in pop culture to offer consumers fashion-forward, affordable apparel and accessories, designed to empower women to walk into a room and ‘own it’ — like NeNe herself.”
NeNe will reportedly be the highest-paid performer on the upcoming fifth season of Bravo’s “Real Housewives of Atlanta” (a reported $1 million salary for the season); she has a recurring role on Fox’s “Glee” as Coach Roz Washington and a role in Ryan Murphy’s upcoming NBC sitcom “The New Normal”; she is an author and TV magazine correspondent; and she was a contestant on NBC’s “The Celebrity Apprentice.”
All of this factored into Beanstalk’s decision to get in the NeNe business.
“While the fame of reality television characters is often short-lived and fleeting,” said Michael Stone, Beanstalk’s president and CEO, “NeNe Leakes has displayed versatility that has enabled her to transition from being a ‘Real Housewives’ personality to a featured television star on ‘Glee.’ NeNe’s mult-faceted personality and aspirational style will translate well into products that will emotionally connect with her fans.”
Leakes, the mother of two sons, has also written the book “Never Make the Same Mistake Twice.” Additionally, she founded the charity Twisted Hearts, which works to bring awareness to the problem of domestic violence.
The reunion episode during the fourth season of “Real Housewives of Atlanta” season received the highest ratings in the show’s history.