*Seattle Seahawks fans are livid over a new Beats by Dre commercial, and are calling on supporters of the team to boycott the pricey headphones and their namesake, Dr. Dre, in retaliation.
According to the blog Shutdown Corner, some Seahawks fans on Twitter are upset that a new ad for the brand, titled “Hear What you Want,” features Colin Kaepernick, the quarterback of their NFC West rival San Francisco 49ers. Furthermore, the ad also features actors as Seahawks fans unleashing various forms of hate on the QB, which Kaep shuts out with his Beats headphones.
Without ever mentioning or showing the words “Seattle Seahawks,” the ad has Kaepernick on the team bus headed to a stadium with the Seattle skyline in the background. Fans wearing Seahawks colors scream at him, throw things at the bus, and seem to be ready to assault him when he walks off. There’s a few middle fingers thrown his way in the extended version. [Scroll down to watch.]
Kaepernick puts on his headphones to completely drown out the unruly mob.
Well the real Seahawk mob took to Twitter and made their intentions known.
Everyone in Seattle needs to boycott beats by dre because of that Colin Kaepernick commercial#GoHawks — Aaron Kang (@_AaronKang) December 11, 2013
OK Dre will be hearing from me the next time I go to his suite for a Laker game! Offensive commercial about Seattle fans. — Josie Baik (@JosieBaik) December 8, 2013
*Dr. Dre’s Beats Electronics is onto something bigger and better in the ever evolving world of technology.
The company just received a $60 million investment for Project Daisy, a streaming music service created by Beats.
Billionaire Len Blavatnik’s Access Industries led Funding for the branch project (which may become it’s own spin-off company).
Daisy’s been growing steadily in the background, but is backed by of course, Dre and Jimmy Iovine, as well as Trent Reznor of Nine Inch Nails. It was announced earlier this year the soon-to-be sister company will be headed by Topspin founder Ian Rogers.
Founder of Beats Electronics, Dr. Dre arrives at the Beats by Dr. Dre CES after-party at the Marquee Nightclub at The Cosmopolitan of Las Vegas on January 10, 2013 in Las Vegas
*Dr. Dre and Beats by Dre are suing Yamaha over headphones the company is manufacturing, which Dre claims infringes upon his Beats Electronics patents.
In the new lawsuit filed in California federal court, Beats by Dre says that it has revolutionized the use of headphones as a fashion accessory, and is alleging that Yamaha is trading off the goodwill of its products.
Beats Electronics’ lawsuit alleges violations of patents and trade dress from Yamaha’s Pro 300, Pro 400 and Pro 500 lines of headphones.
Beats says that Yamaha has “brought to market a new line of headphones that copied the distinctive aspects of the Beats’ Headphones that comprise Beats’ Trade Dress Rights.”
*Dre’s “Beats” headphones are so popular that folks are committing crimes to get a hold of them.
According to a recent NY Post report, “Beats by Dr. Dre,” which retail for $300 to $500, are among the top items being stolen across NYC.
“They’re very hot among thieves,” a source said. “It’s like, ‘I see it. I want it. I can have it. I’m taking it for me, or my sister needs a pair,’ ” the source said, they often are resold on the street.
The item is so hot that offenders are beating up teens, threatening them and sometimes flash weapons. Uptown Manhattan and northern arts of Brooklyn have been the hardest.
“They’re being snatched from teenagers aboard subways or as they walk to and from school,” according to the source.
Youth wearing the beats are often caught unawares since their sounds completely block out anything going on around them.
One robbery nearly cost a victim his life when an assailant jumping on the subway tracks at Burnside Avenue in the Bronx, then climbing back up to the platform with a broken bottle. He then slashes a victim’s neck.
Check out the video. Be warned it’s NSFW and contains nasty ass butt cleavage and excessive use of the N-word:
*Dr. Dre joins Miami Heat forward LeBron James and comedian Affion Crockett for the new “Beats By Dre” commercial.
Set in a fitness club, Crockett plays a gym bugaboo who flirts with women during their workouts and needles LeBron and Dre while they’re lifting. All of Crockett’s victims are sporting Beats by Dre headphones.
Crockett pokes fun at LeBron over rival Kobe Bryant’s championships and his glitzy ESPN special. He also picks on Dre regarding the producer’s long-awaited “Detox” album.
*Dr. Dre made two big announcements this week regarding his long-awaited third solo album “Detox.”
During an interview with CNBC to plug his Beats by Dr. Dre headphones, the producer said the project, originally due in 2004, will at last see the light of day by year’s end.
“I’m definitely putting an album out this year, finally, and I think everyone will be happy with it,” he said. “I’m trying to finish this record, finally get it done and get it out and start promoting it.”
Dre also said the set’s first single, a duet with Jay-Z titled “Under Pressure,” will be released in the next few weeks. [Storycontinues below.]
In other Dre news, the artist was at Boston’s Fenway Park for Sunday’s season opener against the Yankees to promote a new Red Sox version of his Beats by Dr. Dre headphone line.
Dressed in Red Sox gear, Dre hit the batting cages with the team before joining Interscope CEO Jimmy Iovine on the field to promote the product.
“To be very frank, we wanted a great team with a great fan base and a great organization,” Iovine said. “[When Red Sox chairman Tom Warner asked] ‘Hey you want to do something with the Red Sox?’ We were like, ‘Hey, they’re a great organization. Why not? Let’s try it.’”