May 19, 2013

BET Awards 2012 Drew 7.4 Million Visitors and Dominated Twitter

angela bassett (bet awards 2012)

*The TV ratings numbers were off a tad from last year, but on the other hand, BET Award’s social outreach was “ginormous!” This year the network’s tentpole social event stirred up enough interest and interaction to generate over 10 million unique tweets — up 683 percent from 2011. Overall, the BET Awards was the third [...]




15 Reasons The BET Awards 2012 Ford Hot Spot Was ‘Hot’ (Photos)

Boris Kodjoe and Toccara Jones have both been known for their easiness on the eyes, and with them both working the room as hosts of the Ford Hot Spot, it seems to make celebrities and guests want to linger a little longer than they otherwise would've.

*Ford was the exclusive sponsor of the Ford Hot Spot, the backstage area where celebrities and media gathered during the awards show, at this year’s BET awards. The lounge, featuring plush white sofas adorned with Ford accessories, plenty food and beverage, and plasma monitors airing the show, was like an oasis for those looking to [...]