May 19, 2013

Study: African Americans Love Them Some Brands: Google and Apple Rank High

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*If you thought that African-American consumers are more emotionally attached to brands than whites, you would be right A new study  from NewMediaMetrics (NMM) confims your thoughts, so to speak, especially when it comes to media companies. On average, according to the New York-based marketing firm’s report, blacks are 7 percentage points more attached to [...]