Opening nationwide on Friday (June 29), this go-round for Perry’s most famous character has her helping the federal government hide a white Connecticut family whose patriarch (Eugene Levy) pulled a Bernie Madoff on his clients.
This week alone, the filmmaker peddled his wares on “Good Morning America,” “CBS This Morning” and even held his own as a guest co-host on “Live with Kelly.” (Host Kelly Ripa wanted to rename that day’s show, “Tyler Perry’s Live with Kelly.”)
Eugene Levy and Doris Roberts in Lionsgate's "Tyler Perry's Madea's Family Reunion" - 2012
In all of his interviews for the film, Perry makes sure to express that Madea is never simply “money in the bank,” despite the hundreds of millions of dollars he’s made from her films, stage productions and DVDs.
“I never take anything for granted,” he said during the film’s New York press conference. “This character, this movie, these Madea films are always about the audience. It’s what I think they want to see, so I’m hoping they turn out. I never ever take it for granted.”
At the same press conference, the film’s stars were asked if they had Madeas in their own families. Tom Arnold, who plays Jake and hosts CMT’s “My Big Redneck Wedding,” said the character’s brutally blunt, no-nonsense and often embarrassing old school ways are not just reflective of a segment of Southern black culture.
Listen below. [Scroll down for the film's trailer.]
*The Democratic National Committee has released a new television ad on Thursday aimed directly at both young and minority voters, and scheduled to air on outlets targeting those particular demographics.
The committee is putting out its second national spot in as many weeks, this one incorporating footage of the President’s recent rallies in Madison, Wisconsin and Philadelphia. The spot, titled “Making History Again,” will air on BET and MSNBC as well as the websites of MTV, CMT and Comedy Central — outlets that cater to the audience the Democrats are pinning their hopes on for a better-than-expected election showing.
“Two years ago, you defied the conventional wisdom in Washington,” the president says in the spot. “You proved that the power of everyday people was stronger than the forces of the status quo. On November Second, we face another test… If the other side does win, they will spend the next two years fighting for the very same policies that led to this recession in the first place. We cannot sit this one out.”
Forgoing partisan red meat for a lighter more motivational message, the spot “is airing in heavy rotation… throughout the day,” according to a DNC aide. More broadly, the release of the ad reflects a virtual starting point of “an intense final two and half weeks of get out the vote activities that will include the President, First Lady, Vice President and DNC Chairman Tim Kaine crisscrossing the country on behalf of Democrats.”
It is the first DNC ad to run on BET this cycle, and is part of an unprecedented commitment, from the committee, totaling $3 million in paid advertising on African American media outlets.