June 19, 2013

Are Curve ID Jeans Racist? – Levi’s Responds to the Controversy

levis_curve_id_jeans(2010-lrg)

*If you’ve opened a magazine or looked at a billboard anytime in the past few months, you’ve heard of Levi’s new Curve ID jeans. This summer, Levi’s launched a new fit system for their denim based on a woman’s body shape, instead of her size. The company performed body scans of 60,000 women around the [...]