*With sales of more than 5 million copies of her album “21,” Adele has reached yet another milestone, reports Reuters.
After earning untold critical acclaim and countless year-end records, the latest accomplishment for the British singer-songwriter is that her album, released by independent British label XL Recordings, has become the biggest selling album in seven years.
The last time an album topped the year-end chart with more than 5 million copies sold was in 2004, when Usher’s “Confessions” moved 7.9 million, according to Nielsen Soundscan, which supplied all sales data for this story.
Indeed, music sales overall are expected to end 2011 up more than 3 percent from last year. Not coincidentally, the last time overall music sales rose by so much was in 2004 as well.
The resurgence in sales is welcome news for the music industry. A meager 1 percent increase in digital sales last year created widespread panic that the format had already plateaued.
Nielsen analyst David Bakula attributed the rebound to a strong release slate, plus retailers getting more aggressive with pricing and promotions.
For instance, Lady Gaga’s album “Born This Way” was priced at 99 cents – less than one-tenth the price of most albums – in a special deal, helping drive sales beyond her core fans, he said.
To put Adele’s sales figures in context, the more than 3.5 million physical albums she sold this year would have been good enough to take the top spot in each of the last three years without even adding in digital sales. Album sales include LPs, compact discs and digital albums.
Figures for the year’s best-selling album declined every year from 2004 to 2008. They hit an all-time low in 2008 when Lil Wayne’s “Tha Carter III” took the top spot with sales of just 2.9 million, the first time an album claimed the best-seller title with sales of less than 3 million.
Since 2008, however, sales of the top-selling album of the year have increased, though not by much. Taylor Swift took the top spot in 2009, selling 3.2 million copies of “Fearless.” Eminem’s “Recovery” finished 2010 as the year’s best-seller with 3.4 million copies.
“Adele’s performance this year shows the demand for great original music,” Bakula said. “Here’s an artist that had moderate success before, but nothing of this magnitude, and she’s doing it all on two singles.”
Amy Winehouse’s death from alcohol poisoning in July also factored into Adele’s sales performance. Bakula said the attention Winehouse’s death received stoked interest among fans to sample other soulful, jazz-infused female British singer-songwriters, like Adele and Duffy. As a result, in addition to buying “21,” consumers dipped into Adele’s back catalog, making her prior release, “19,” one of the year’s top 25 best-sellers.
Still, Adele’s sales total is less than half of the more than 11 million copies that “No Strings Attached” from N’Sync sold in 2000. That year marked the last time the top spot featured an album that sold in excess of 10 million, underscoring the dramatic impact that legitimate digital distribution channels like Apple’s iTunes and illegal file-sharing sites such as Limewire have had on the music industry.
Below, Adele’s latest single “Set Fire to the Rain.”