Here’s what happened: You know how Google does those doodle pics on their Homepage (see it above)? The jury’s still out on my end as to whether I like ‘em or not…But that’s not the point of this story. Sorry.
To say he’s frustrated is an understatement. Check out what he has to say:
*After 16 years of helping other businesses achieve a greater prominence for their websites, the past 2 years of insanity has given me pause to contemplate the future.
Clearly, Google is intent on rendering my chosen vocation irrelevant. The previous ability to attain decent rankings has been eroded as Google eats away at the foundations of SEO and progressively eliminates legitimate opportunities to be a “tall poppy” on the www.
Over the years, I’ve nurtured a great many websites for a number of wonderful clients in a broad cross-section of genres. Of those, none seem unaffected by Google’s erratic rampage since 2012. Like most serious SEO practitioners, I believed that Google’s underlying intentions were for the greater good. Like many others, I have worked hard towards understanding and promoting the gospel of St. Google, striving to meet the guideline revisions and the amended terms of service.
I am deeply and bitterly disappointed by the outcome of the past 2 years of changes.
There’s a growing awareness and consensus across the internet that we’re ALL being screwed, whichever side of the belief divide we stand. The game is getting harder and the penalties more severe. The self-appointed umpire keeps changing the rules to suit its own end-game and there is no sign of any respite on the horizon.
An early retirement holds an increasing attraction. I’m 60 next birthday, and growing orchids is beginning to seem like a far more rewarding and infinitely less stressful occupation than SEO!
Did The Devil Buy Google’s Soul?
Others have touched on the fair-mindedness of the early Google, and the democratic way it enabled mom and pop enterprises to flourish in a “Level Playing Field” environment. There was once a time when start-ups with some nous could easily outperform the big-budget corporate players. Working smarter allowed many new businesses to flourish into large-scale enterprises. Many people owe a lot of their success to that earlier, nicer Google – but now it is apparently time to pay the piper!
“The greatest trick the devil ever pulled was convincing the world he didn’t exist.” – Keyser Söze
The democracy and spirit of fair play has now completely gone and the Mammon-worshippers at Google HQ have apparently sold their souls and crossed over to the dark side. Not since the early days of America has a single entity wielded so much unchecked and unrestrained power over so many other businesses. Back then, it was national domination by a handful of wealthy, ruthless men. Now it is global domination of the information superhighway by a single ruthless toll collection company.
Clearly, the world is in dire need of a 21st century Theodore Roosevelt. I wonder what he would have to say on the ruthless manner in which Google has treated the businesses which have provided the content that allowed it to grow stronger.
Perhaps this quote has relevance? “No man is justified in doing evil on the grounds of expedience.” – Theodore Roosevelt
Basically, webmasters’ and site owners’ best efforts to abide by changes to new guidelines and comply with altered terms of service since 2012 have pretty much been a waste of time. The imperative of Google delivering a greater return to its shareholders has taken precedence over fairness and search quality.
The so-called quest for best possible SERPs results gave Google an initial moral advantage, whereby the Panda/Penguin nay-sayers got dissed as black-hat SEO’s suffering from sour grapes. Is there anyone left who really and truly believes that Google has any credibility left in their public statements about striving to give searchers the best possible results?
It looks more like Google deliberately, knowingly and with malice aforethought set out to construct a scenario where they could portray punishing “the evil-doers” as a means to legitimize the inevitable collateral damage to the general website population. Anyone who whines about it publicly is automatically assumed to be an evil, black-hat SEO, or an employer of the same ilk.
Has Google Annexed the Information Superhighway?
The question has kept popping up in my subconscious more frequently this year. It has been a catchy phrase I’ve been steadfastly resisting articulation of, but as year’s end nears with no end to the insanity in sight, I can no longer hold it within my breast.
Is Google the Anti-Christ of the Internet? Has it been residing amongst us since 1997, carefully preparing for its nefarious end-game of global domination? Infiltrating the internet in the guise of the oft-quoted “benevolent curator” and surreptitiously acquiring enormous wealth and vast international power in readiness for the day of revelation.
All the while slyly buying up, neutralizing or stifling its competitors while recruiting hordes of acolytes and fervent believers in its avowed cause. Finally, with all the exits blocked and the dissenters surrounded, it launches a carefully scripted strike against all those who either agree or disagree with its assumption of internet dictatorship.
If all of that seems a bit far-fetched, the reality for many internet businesses is that they’ve been carpet-bombed with incendiary algorithms without an opportunity to properly defend themselves. To many, it may seem like Google implemented an internet Pearl Harbour assault in 2012 and for the past two years we’ve all been taking hits, bandaging our wounds and trying to dodge the never-ending stream of logic-bombs. Google’s Disavow Tool is as much use as a leaky gas mask in a Syrian chemical strike, and the webmaster tools Incoming Links data as helpful as taking the proverbial knife to a gunfight.
Your business can be virtually eliminated overnight and you won’t ever really know why! Hell, you won’t even rate as a recorded KIA or MIA statistic, let alone have the opportunity to draw a weapon and mount a credible defence. Nor will you (or your site) be medivac’d out for attention. Remember how they CLOSED the Reconsideration Request option to all webmasters who have NOT been issued a Manual Penalty. I guess they got tired of listening to moans of agony from the grievously wounded…
That is not the sort of situation one expects in the free world. Whatever happened to “Do No Evil?” Did the CEO’s trip to North Korea inspire the new dictatorial approach to internet dominance?
“All that is necessary for the triumph of evil is that good men do nothing.” – Edmund Burke
Repression of the Human Competitive Spirit?
Deliberate repression of effective competitive effort has been put in place across the search engine rankings industry. That’s the only explanation that makes sense in terms of Penguin. There were far better, easier and less combative options available to Google to deal with so-called link manipulation epidemic. Simply ignoring any that were deemed inappropriate would have avoided the generation of the vast ill-feeling and frustration worldwide towards Google. History shows that as soon as allegedly dodgy SEO techniques become totally ineffective, they quickly fall by the wayside. Hidden text, keyword stuffing and all those other little titbits that once helped are long gone!
- Competitiveness is the essence of being human
- Survival of the fittest is the underlying principle of evolution
Google has worked hard to eliminate opportunities to compete effectively against other sites.
Let us NOT forget that GOOGLE themselves created the importance of links to website ranking success with Page Rank!
An entire industry grew up around that all-important aspect of website rankings. Individual site owners were left with little choice about entering into link competition. If your main competitors are enjoying success at your expense, and it is clear their dominance is based on more/better links – what should you do? There were only ever two choices:
- compete on equal terms
- close your business down
“In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.” – Theodore Roosevelt
Retrospectively, a decade and a half after initiating the mission-critical linking imperative, Google set out to harshly punish all and sundry for their completely natural and genetically-programmed desire to do as well or better than others! We are human, therefore we compete!!!
Google has many times bragged about its ability to detect manipulative linking schemes. It chose to mete out punishments when it could have simply eliminated the effectiveness of the link schemes! Closure of loopholes is one thing, severe penalties for elements that are not completely within the owner’s control are another matter entirely.
- On-site content is a site owner’s sole realm and he or she can and should be held accountable for it.
- External links are clearly NOT within the full and total control of the site’s owner!
The current Google environment is unfair, unwarranted and clearly unnecessary – unless there’s an underlying game-plan in play that the average website owner is not a party to?
For the rest of this story, go to Site Pro News.
*It’s not enough that everyone is sporting a tablet, iPad, iPhone, and many other smart devices, now they want to turn their televisions into Smart TV’s without the hefty price of the newer televisions.
Google’s new Chromecast device is a hotter commodity than they ever thought it would be with retailers like Best Buy that have sold out of the nifty device that utilizes a cloud to transfer information to your television from your smart phone, tablets, and/or laptops.
Google started promoting the device with providing consumers with free Netflix for a three months with their purchase of the handy device. But with such high demand, they have decided to end it, according to the Los Angles Times.
It’s been proven. Recently, 2 billion fake views were discovered among record company sites.
The Daily Dot reported that Google (which owns YouTube) promised to purge those phony folks. As a result, media giants like Universal Music Group lost 1 billion of its 7 billion views, Sony lost 850 million.
Remember when we reported record views for artists like Rihanna and Beyonce? They were among the artists affected, along with Justin Bieber.
“This was not a bug or a security breach. This was an enforcement of our view count policy,” the company, which is owned by Google, wrote.
Initially the purpose of the ‘witch hunt’ was to combat hackers and social media promotion sites that artificially inflated their views to appear more popular.
But overnight craze, “Gangnam Style” is actually popular with truly more than one billion views and counting.
*Folks who have Googled something today may have noticed the drawing of an African woman in the place of its usual logo.
It’s Miriam Makeba, the late singer and civil rights campaigner, honored in a special doodle on what would have been her 81st birthday.
Makeba, who was born in Johannesburg in 1932, worked with the likes of Dizzy Gillespie, Nina Simone, Harry Belafonte and Paul Simon in a musical career that spanned decades. She is considered to be the first singer to popularize African music internationally, initially performing jazz before moving into a style that is commonly known by the catch-all title “world music.”
The politics of Makeba’s music led to her exile from South Africa in 1959 shortly after she appeared in an anti-apartheid documentary that made her an international star. She was denied access to her homeland for 31 years, only returning in 1990 at the insistence of future president Nelson Mandela who had only recently been released from prison. During her exile she became a prominent critic of South Africa, even testifying against apartheid before the United Nations, which led to her becoming an honorary citizen of 10 countries.
Makeba died in Italy in 2008 during a performance for the author, journalist and anti-mafia campaigner Roberto Saviano.
*Everyone gets attached to the way they navigate the internet.
Whether it be using Yahoo e-mail or Instagram for your photos, there are ways you get around the internet that are familiar and comfortable for you. But some of us are getting ready to endure a small change.
The Hotmail users out there are getting ready to involuntarily and/or voluntarily switch over to Microsoft’s Outlook. Don’t fret though, you can still use your Hotmail address, but the format of your e-mail will be different, according to the Los Angeles Times.
The upgrade to Microsoft’s products and the launch of new ones are also a push to get you to embrace the magical Cloud.