*Aint too many R&B singers effin with Joe.
Throughout his 20 year career, the silver tongued crooner has inspired love-making, mended-broken hearts, and saved countless relationships.
Just call him the ghetto Shakespeare.
Now, with the pending release of his eleventh studio album, DoubleBack: Evolution of R&B, Joe plans to continue his saga of classic music while paying homage to greats that inspired his creativity.
What This Project Means: It means a lot. For me, at the end of the day, I left Jive after doing six albums in 11 years and I wanted to start my own independent thing. I did my first independent record in 2009, and this is life number five for me on the independent side so, it’s about progressing and getting better at it and trying to be very successful just as much as the major labels.
Rewards and or Accomplishments: If I can get any rewards it would be icing on the cake but at the end of the day it’s certainly not something I’m searching for. When I was younger, I used to say, ‘this album right here is going to win a Grammy’; I got nominated, but I never won. At the end of the day, I’m not searching for anything, I just want people to feel good about the music they hear, I want to give my audience, my core, that classic music, like Gerald Levert, Teddy Pendergrass while carrying myself as a gentleman.
The Creation: I did a lot of the writing and production on this album, I’ve been doing that for a while now. I wrote “Missing You” and “Faded Pictures” for Case, did a lot of records for Xscape, SWV back in the days, so my history really started out as a producer and songwriter. I kind of fell off it for a while because I wanted other artists to submit tracks to me, but then I got back to my essence, being a musician, a producer. I wrote “All The Things Your Man Won’t Do,” I wrote “I Wanna Know”; I wrote all my biggest records, so I wanted to get back to that.
I was back in my zone to be honest. I felt like I was back in the day, in my drop top convertible and just living life. That energy got back to me and just the love for it. This is what I’m good at, this is what I do, creating something from scratch is fun to me.
Paying Homage: Al Green, Lionel Richie, Marvin Gaye, Stevie Wonder, Michael Jackson, my list goes on because there were so many great singers back then. In my era of coming up in high school, I listened to Bobby Brown, Al B. Sure!, Keith Sweat, New Edition, Anita Baker, Whitney Houston; I wanna keep that feel good music that I grew up on.
Joe’s DoubleBack: Evolution of R&B will arrive in stores July 2, 2013 via Massenburg Media/Sony Red
Check out the full back and forth at Singersroom.