Usher in a scene from the short “Looking 4 Myself” Presented By Samsung
*Usher has taken time away from mentoring singers on NBC’s “The Voice” to star in a new Samsung-produced short in which he fights a dual version of himself…with Samsung products prominently displayed in the background, of course.
The Rich Lee-directed clip, titled “Looking 4 Myself,” has a down-to-earth Ursh battling his celebrity-driven persona.
“This gave me an opportunity to put a face to a song that I love,” he told EW.com of the film. “The short is about basically the two sides of my personality: the dichotomy of who I am as an entertainer, a relationship gone bad because of who I am as an entertainer.
“Here I am, in front of the television, kind of maneuvering through it in my apartment, and my alter-ego shows up and we battle. We battle doing a series of uniquely created choreography that uses some of the movement that you use to operate the TV.”
*Usher just scored his fourth No. 1 album on the Billboard 200 chart as “Looking 4 Myself” debuts atop the list with 128,000 sold, according to Nielsen SoundScan, but it’s his smallest first-week sales for a regular studio album since 1997′s “My Way” bowed with 67,000.
His last studio effort, 2010′s “Raymond v Raymond,” opened at No. 1 with 329,000.
The new album was ushered in by its lead single “Climax,” which is in its ninth straight week at No. 1 on the Hot R&B/Hip-Hop Songs chart. Of Usher’s 12 No. 1s on the R&B/Hip-Hop tally, only one has spent more weeks at No. 1: “You Make Me Wanna . . .” (with 11).
On the Pop Songs airplay chart, the album’s top 40-focused single “Scream” rises 11-10, having slipped 10-11 last week. On the all-format Billboard Hot 100 chart, “Scream” slipped 13-14 last week.
The latest game in the dance series from Harmonix Music Systems and Microsoft Studios includes today’s music and classic hits such as “The Hustle,” according to The Hollywood Reporter.
As part of the game, Usher choreographed dance routines to his “Scream” and “OMG,” and participated in a motion capture shoot to bring the moves to the game.
“Here was an opportunity to get closer to my fans,” he told The Hollywood Reporter. “This was a chance to teach them how to dance in a very fun and recreational way.”
Explaining that this was his first experience with motion capture, he added, “It’s really cool to see how this works and how much detail goes into it… I really think the technology is amazing, to be able to track your entire body. I was really blown away. I had to be a part of this.”
He views these capabilities as a “wave of the future … Kinect allows you to be a part of it.”
Usher’s upcoming album, “Looking 4 Myself,” is due on June 12.
The Grammy award winning artist will perform songs from his seventh album “Looking 4 Myself” at the Hammersmith Apollo. The live stream will be directed by Hamish Hamilton and shown live around the world on his YouTube /Vevo channel as part “American Express Unstaged.”
”I am excited to introduce my new album ‘Looking 4 Myself’ with a worldwide performance in such an innovative way,” Ursh stated. “It’s very exciting to interact with my fans from a global stage through ‘American Express Unstaged’s live stream. Be there on June 11.”
This will be the ninth installment of the “Unstaged” music series and its first performance in the UK. Last October, Coldplay kicked off their European tour by streaming a concert live from the Plaza de Toros de Las Ventas in Madrid, directed by Anton Corbijn and watched by millions around the world.