Beyonce launches her fragrance ”Heat” at Macy’s Herald Square on February 3, 2010 in New York City.
*Beyonce has a new milestone to go along with her new haircut.
The singer’s collection of “Heat” signature scents has just been named the best-selling celebrity fragrance brand worldwide.
Since 2010 she’s launched six — Heat, Pulse, Heat Rush, Midnight Heat and N.Y.C. Pulse are the other five.
The latest scent is a limited edition of Heat for her Mrs. Carter Show world tour (available at Beyonce.com).
*The weave and the purple are overflowing in Beyonce’s ad for her new perfume, Midnight Heat.
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The artist is pictured standing in front of a violet-tinted cityscape to promote the fifth fragrance in her collection.
According to the product’s website, Midnight Heat is the “ultimate evening scent, sensual and enticing with just a hint of mystery.”