May 19, 2013

PepsiCo to Meet with Al Sharpton and Emmett Till’s Family

al sharpton

*Officials from PepsiCo Inc. are scheduled to meet today with members of Emmett Till’s family and the Rev. Al Sharpton. Sharpton continued to press for the meeting last week after the company’s partnerships with Lil Wayne and Tyler, the Creator, of Odd Future to promote Mountain Dew sparked controversies. PepsiCo and Lil Wayne have since [...]




Mountain Dew Drops Lil Wayne over Emmett Till Lyric

lil wayne

*Lil Wayne’s apology letter to the family of Emmett Till after crudely referencing the slain civil rights icon in a song was not enough for him to keep his endorsement deal with Mountain Dew. The Young Money CEO wrote an apology letter to the family of Emmett Till and the Till family responded saying Lil [...]




PepsiCo Parts Ways with Lil Wayne Over Emmett Till Controversy

lil wayne drinking mountian dew

*It’s all over between Lil Wayne and PepsiCo. PepsiCo, the company that makes Pepsi and Mountain Dew soda drinks has announced that it is severing its agreement with Lil Wayne in the wake of his crude reference to civil rights martyr Emmett Till in a song. The company had signed the rapper to to promote [...]




Tyler the Creator Breaks Silence on Dew Ad; Watkins Responds

tyler the creator

*Odd Future rapper Tyler the Creator is calling the criticism surrounding his online ad for Mountain Dew “ridiculous,” particularly the blog post written by Syracuse University professor and social analyst Dr. Boyce Watkins, who called the spot “arguably the most racist commercial in history.” On Wednesday, PepsiCo removed the spot after it was criticized for [...]




Pepsi Kills Controversial Tyler the Creator Conceived Mountain Dew Ad

mountain dew & goat & odd future1

If we didn’t know better we’d think Tyler the Creator really doesn’t have a clue as to how offensive the Mountain Dew ad he created for Pepsi is. If you haven’t seen it, the ad features a goat named Felicia, an older beaten to the pulp white woman (a waitress) and five black men, including [...]




Emmett Till’s Family Wants Lil Wayne Off Mountain Dew’s Payroll

lil wayne

*The family of Emmett Till is not letting Lil Wayne off the hook after spitting an offensive line about the slain teenager. The rapper is featured in a new Mountain Dew ad, but the family wants him completely dropped. Wayne has been targeted by the family over his verse on Future‘s “Karate Chop” remix. On the [...]




Latest Mountain Dew Commerical … is it Racist or Not? (Watch)

mountain dew & odd future1

*The commercials we see these days are racy and some are even being called racist. But, we are going to leave it up to you to pass judgement on one commercial that is walking a very fine line. Are you familiar with Mountain Dew’s goat named Felicia?  Well, we weren’t either! But she’s featured in the latest [...]




The Journal of Steffanie Rivers: Honey Boo Boo Child!

steffanie rivers

*First it was “Toddlers and Tiaras” a reality TV show about pint-size pageant contestants. And just when I thought it couldn’t get any worse, somebody at the TLC network decided to give the most outrageous tiara tot and her family their own show. It’s like when TV news crews show up in the neighborhood and [...]




Mountain Dew Taps Lil Wayne for DEWeezy Campaign

lil-wayne-mountaindew

*Lil Wayne and Mountain Dew are teaming up for a new promo campaign, dubbed DEWeezy, set to formally kick off at South by Southwest in Austin next week, reports Billboard. Images of the campaign first started appearing on downtown New York City earlier this week, and were confirmed today via a press release issued by [...]




Black Teen Violinist Beaten by 3 White Pittsburgh Cops

Jordan Miles

*The photos taken by Jordan Miles’ mother show his face covered with raw, red bruises, his cheek and lip swollen, his right eye swollen shut. A bald spot mars the long black dreadlocks where the 18-year-old violist says police tore them from his head. Now, 10 days after plainclothes officers stopped him on a street [...]