Tag Archives: nielsen

  • Nielsen Releases First Multicultural ‘Super Consumer’ Report

    Mar 23, 15 by EurPublisher Leave a comment

    *NEW YORK – With multicultural consumer spending in the United States today at $3.4 trillion, this “super consumer” group has tremendous impact on U.S. mainstream culture, according to a Nielsen report released today. The report, “The Multicultural Edge: Rising Super Consumers,” identifies multicultural consumers as the most dynamic and fasting growing segment of the U.S. […]

  • ‘Empire’ Dominates Wednesday, Continues Week-to-Week Climb

    Feb 26, 15 by EURPublisher01 4 Comments

    *The ratings streak for “Empire” continues. Fox’s smash hit grew again on Wednesday night, with 13.8 million total viewers and a 5.3 rating among 18- to 49-year-olds, according to Nielsen. As previously reported, each week’s episode of “Empire” has drawn more viewers than the one before, an extremely rare occurrence on broadcast television. Usually, hordes […]

  • Fox’s ‘Empire’ Continues Unprecedented Ratings Growth

    Feb 12, 15 by EURPublisher01 Leave a comment

    *Fox’s first-year drama “Empire” continued its run of unmatched growth in viewers Wednesday, hitting a series high for the fifth straight week since its premiere and easily becoming the night’s No. 1 program in key demos. According to preliminary national estimates from Nielsen, “Empire” (4.7 rating/14 share in adults 18-49, 11.9 million viewers overall) was […]

  • ‘Murder’ Ratings Top ABC’s Shondaland Trifecta (Yes, it Beat ‘Scandal’)

    Sep 26, 14 by EURPublisher01 5 Comments

    *The debut of Shonda Rhimes’ new series “How to Get Away With Murder” drew 14 million viewers to become Thursday night’s most-watched scripted series – beating its lead-in “Scandal” by nearly 2 million. This gives ABC its second consecutive day of ratings bliss following Wednesday’s strong debut for “Black-ish.” According to The Hollywood Reporter, ABC […]

  • Nielsen/NNPA: Growth in Black Buying Power Continues

    Sep 27, 13 by EurPublisher Leave a comment

    *WASHINGTON, D.C.  – African-American buying power continues to increase and is expected to rise from its current $1 trillion level[1] to $1.3 trillion by 2017, according to Resilient, Receptive and Relevant: The African-American Consumer 2013 Report. The report was released today by Nielsen, a leading global provider of information and insights into what consumers watch […]

  • ‘Love Thy Neighbor’ is OWN’s 2nd Highest Rated Series Opener

    May 30, 13 by EURpublisher02 6 Comments

    *Wednesday’s 9 p.m. series premiere of Tyler Perry’s “Love Thy Neighbor” on OWN drew 1.65 million total viewers, making it the second highest rated series debut in network history across all key measures (second only to Tuesday night’s premiere of Perry’s drama “The Haves and the Have Nots”), the network reported. The second episode of […]