Tag Archives: nielsen

  • ‘Black-ish’ Scores Its Best Demo Ratings of the Year

    Apr 2, 15 by EURPublisher01 3 Comments

    *With “Empire” on hiatus, its time slot rival “Black-ish” posted its best ratings of 2015 in the coveted 18-49 demo. According to preliminary estimates from Nielsen, ABC won Wednesday in key demos thanks to its comedy block of “The Middle” (1.7 rating/7 share in adults 18-49, 7.6 million viewers overall), “The Goldbergs” (1.9/7 in 18-49, […]

  • Nielsen Releases First Multicultural ‘Super Consumer’ Report

    Mar 23, 15 by EurPublisher Leave a comment

    *NEW YORK – With multicultural consumer spending in the United States today at $3.4 trillion, this “super consumer” group has tremendous impact on U.S. mainstream culture, according to a Nielsen report released today. The report, “The Multicultural Edge: Rising Super Consumers,” identifies multicultural consumers as the most dynamic and fasting growing segment of the U.S. […]

  • ‘Empire’ Dominates Wednesday, Continues Week-to-Week Climb

    Feb 26, 15 by EURPublisher01 4 Comments

    *The ratings streak for “Empire” continues. Fox’s smash hit grew again on Wednesday night, with 13.8 million total viewers and a 5.3 rating among 18- to 49-year-olds, according to Nielsen. As previously reported, each week’s episode of “Empire” has drawn more viewers than the one before, an extremely rare occurrence on broadcast television. Usually, hordes […]

  • Fox’s ‘Empire’ Continues Unprecedented Ratings Growth

    Feb 12, 15 by EURPublisher01 Leave a comment

    *Fox’s first-year drama “Empire” continued its run of unmatched growth in viewers Wednesday, hitting a series high for the fifth straight week since its premiere and easily becoming the night’s No. 1 program in key demos. According to preliminary national estimates from Nielsen, “Empire” (4.7 rating/14 share in adults 18-49, 11.9 million viewers overall) was […]

  • ‘Murder’ Ratings Top ABC’s Shondaland Trifecta (Yes, it Beat ‘Scandal’)

    Sep 26, 14 by EURPublisher01 5 Comments

    *The debut of Shonda Rhimes’ new series “How to Get Away With Murder” drew 14 million viewers to become Thursday night’s most-watched scripted series – beating its lead-in “Scandal” by nearly 2 million. This gives ABC its second consecutive day of ratings bliss following Wednesday’s strong debut for “Black-ish.” According to The Hollywood Reporter, ABC […]

  • Nielsen/NNPA: Growth in Black Buying Power Continues

    Sep 27, 13 by EurPublisher Leave a comment

    *WASHINGTON, D.C.  – African-American buying power continues to increase and is expected to rise from its current $1 trillion level[1] to $1.3 trillion by 2017, according to Resilient, Receptive and Relevant: The African-American Consumer 2013 Report. The report was released today by Nielsen, a leading global provider of information and insights into what consumers watch […]