*Diddy has posted a video calling on music fans as young as 13 to audition for a job on his forthcoming Revolt TV.
The mogul is scheduled to launch the multi-platform TV channel in October as an edgier, more music-centered version of MTV.
In an Instagram video posted today (see below), Revolt’s founder and chairman asks candidates to submit 15-second audition tapes explaining why they are Revolt. Submissions can be uploaded to Twitter, Instagram, Vine, Vimeo, Facebook or YouTube.
In the video description, participants must use both #iamrevolt and another hashtag to describe their musical style, for example #alternative, #EDM, #hiphop. They can also use the description or comment section to describe their personal style and any musical inspirations.
The video must end by saying “I Am Revolt.” Deadline for submissions is Sept. 30. One of the top candidates could become an on-air host.
*Diddy admitted that the launch of his new millennial-targeted music network Revolt has been “the hardest and most stressful thing I’ve ever done in my life.”
“I literally almost drove (myself) crazy two weeks ago,” he said during an informal presentation at the TCA Summer press tour this morning in Beverly Hills. The goal of the network is to pry millennials away from the Internet and back to television using live, “unpredictable” music news, performances and videos.
Although he is heavily involved in the project, you won’t see a lot of him in front of the camera: “My job is to stay the visionary for this; I’m more like a Steve Jobs,” Diddy said. Nor will the channel limit itself to urban music.
“It isn’t just hip hop, it isn’t just an urban-based channel, it isn’t just rock and roll,” Combs said, adding that he’d even give Taylor Swift airtime if she did something edgy. “We’re looking for greatness, we’re looking for great stars, we’re looking for people who have something to say. Our bar is extremely high; it’s highly curated. There are other places artists will be able to get exposure, but when you make it to Revolt you will feel you’ve been authorized.”
Revolt is set to launch in late October in at least 25 million homes. Previously aired documentaries and concerts will be included in the programming, but the channel will air music and cultural news live each half hour from a Los Angeles studio that Diddy compared to CNN’s “Situation Room.”
The channel will saturate itself in social media, and there’s already a companion web site, Revolt.tv. Among its first offerings will be the web series, “Making the Brand,” a play off of his MTV series “Making the Band” that will follow Diddy in his day-to-day business of building the network.
“You’ll see me having meltdowns, and you see me being out of my element and being in this element where I’m not just a free-spirited entrepreneur, and I have to be accountable to the business and build a high-level corporate team, which is different for me,” he said.
The road so far has been so stressful that Diddy has sought advice from Oprah Winfrey, who famously stumbled out of the gate with her network OWN.
“I’m not going to be out there being flashy about it. I’m not going to be over-promoting it. I’m not over-promising anything,” he said, referencing Winfrey’s misstep. “I’m just really going to be building credibility; my credibility will be my currency.”
Below, Diddy explains why he decided to get into television at a time when TV seems to be losing ground to the Web.
Revolt, backed by Combs and private-equity funding, is one of several minority-owned channels that cable giant Comcast promised to distribute, along with others from Robert Rodriguez and Magic Johnson. Former MTV executive Andy Schuon is a top executive. The channel will initially be available in homes served by Comcast and Time Warner Cable, reaching portions of most major cities. Combs refused to discuss how much he’s investing in the channel, but says “it’s a lot of money.”
*Diddy can’t stop … won’t stop evolving his business.
The Hip Hop mogul is getting ready to launch what he’s calling the revolution.
Revolt, a lifestyle cable network is getting ready to launch in July.
Diddy’s been prepping the world lately with a new social media campaign, including video vignettes that feature Mac Miller and the Game, and a bunch of cryptic trailers.
Like perfect Sean Combs fashion, it looks like it’ll be quite exciting. The network will feature art, music, fashion, culture and film.
He gets to add network owner to his long list of titles, including rapper, producer, reality TV connoisseur, fashion designer, restaurant owner, liquor man, and so much more.
Revolt, which will be distributed through Comcast, will be aimed at African American audiences.
In a statement, the mogul boasted that the network will be “the first channel created entirely from the ground up in this new era of social media.”
“We’re building this platform for artists to reach an extraordinary number of people in a completely different way,” he added. “Revolt will be live, like all great moments in television history.”
In 2011, Comcast announced that it would solicit proposals for independent channels as a commitment to the Federal Communications Commission to help launch minority-owned networks, according to the LA Times. It plans to launch 10 over the next eight years, with four being majority African American-owned. Magic Johnson and filmmaker Robert Rodriguez have also brokered channels through the deal.
Check out the teaser trailer:
*Earvin Magic Johnson isn’t the only one moving forward with his own cable network.
Today, Sean “Diddy” Combs is scheduled to announce more details about the launch of his music-themed cable channel called Revolt, The New York Times reported, citing confirmation from his PR agency.
According to the Times, Combs’ channel could launch at the end of the year; it’s poised to be a mix of music and news content inspired by the 24-7 flow of social-networking sites.
Comcast will carry the network in various markets, while rival cable TV provider Time Warner is in talks to pick it up, the Times said.
As previously reported, Magic Johnson is set to launch his African American-themed cable channel Aspire on June 30 via Comcast.