*Lil Wayne and Mountain Dew are teaming up for a new promo campaign, dubbed DEWeezy, set to formally kick off at South by Southwest in Austin next week, reports Billboard.
Images of the campaign first started appearing on downtown New York City earlier this week, and were confirmed today via a press release issued by Wayne’s management firm The Blueprint Group.
The DEWeezy campaign will feature advertisements, public appearances and the creation of a skate park in Lil Wayne’s New Orleans hometown. Blueprint’s release also hints at a possible touring component, noting that the deal was “anchored in Lil Wayne’s touring presence and outside interests including skateboarding and the rebuilding of New Orleans.”
“We are excited to partner Lil Wayne’s brand with a brand like Mountain Dew, a household name,” Cortez Bryant, co-CEO of Blueprint Group said in a statement. “[B]y showing interest in Lil Wayne, both Mountain Dew and the Glu Agency showed us they were forward thinking and valued the impact that Lil Wayne’s brand has had and will continue to have on global pop culture.”
*There were other memorable performances at this weekend’s South by Southwest Festival besides Kanye West and company.
Snoop Dogg’s Funk n Soul Extravaganza took place Saturday night, doubling as a tribute to the rappers late childhood friend Nate Dogg.
Backed by longtime crew Tha Dogg Pound and Warren G, along with recent collaborators Dam-Funk and Mayer Hawthorne, Snoop and the crew largely wore matching RIP Nate Dogg shirts and performed nearly every hit the crew had featuring Nate on the hook, including “Ain’t No Fun (If the Homies Can’t Have None),” “Regulate” and “The Next Episode.”
Snoop also paid homage to fallen rappers Tupac and Notorious B.I.G., but he described losing Nate Dogg as “a little more heart-wrenching. That’s like my brother. Me and Nate were friends since 1986, so it’s a little bit deeper… This is somebody who started with me. We dreamed the same dream and our dreams came true, and now he’s no longer with us. So it’s a little hard to deal with, but in the spirit of Nate Dogg we’re dealing with it because we know he would want us to celebrate and have a good time. That’s the spirit he possessed.”
Watch the video below of Snoop and his guests performing “Regulate”:
*MTV has the blow-by-blow of Kanye West’s headline-making set at South by Southwest 2011 Saturday at the Vevo Power Plant in Austin.
Officially billed as Vevo Presents: G.O.O.D. Music featuring Kanye West, John Legend, Common, Kid Cudi, Mos Def and more, the event concluded with a 90-minute Kanye set that ran until just past 4 a.m. — with surprise guest Jay-Z.
The night’s festivities were opened by Mos Def. Dressed in black and wearing a shiny costume mask, he performed songs like “Oh No” and “Casa Bey” before ceding the stage to Pusha T. Pusha greeted fans with the Clipse’s “Grindin’ ” and closed with the popular mixtape cut “Fear of God.” He was followed by Big Sean and then Cyhi Da Prince, who performed with a violinist. While Mr. Hudson’s songs seemed largely foreign to the diverse audience, in a bit of foreshadowing, he closed with his hook from Jay-Z’s “Forever Young.” Then, a short dance sequence by Fonzworth Bentley lead to a Kid Cudi set. Cudi had fans fist-pumping to the Crookers remix of “Day ‘N’ Nite” then singing a cappella along with him to “Pursuit of Happiness.”
Then it was time for the main event. At roughly 2:30 a.m., after fans had braved hours on their feet (including the time spent waiting in line to get in since the early afternoon), Kanye West sauntered onto a stage draped in red light. The operatic flourishes of “Dark Fantasy,” from his latest LP, My Beautiful Dark Twisted Fantasy, rose in volume as his silhouette appeared. Backed by DJ Cassidy, ‘Ye — in a black leather jacket, black gloves and black sunglasses — tore through the opening cut.
After revisiting his older catalog with “Can’t Tell Me Nothing,” he stepped back to the current day and brought John Legend out to perform the popular G.O.O.D. Friday track “Christian Dior Denim Flow.” Legend stayed onstage and they performed “Blame Game” together before John manned the keys solo for “Ordinary People.”
The night hit its stride when ‘Ye brought out the MPC for a VMA-like performance of “Runaway.” He danced around stage as the beat played, and harmonized during an extended outro. As the song ended, he put his head down, clutched the microphone and turned his back to the crowd. A brass band joined him for “All of the Lights” and the venue seemed to shake beneath the song’s heavy kick drums.
Kanye then exited the stage, only to return with Jay-Z. They performed “H.A.M.” together, then ran through a medley of songs they’re both featured on. “Swagga Like Us” kicked in, but Kanye lost track of the tune. “I forgot that one,” he admitted.
It was Jay-Z’s turn to take over the set, and of course, diamonds were in the sky for “Public Service Announcement.” “Austin, Texas, if you’re having a good time with G.O.O.D. Music tonight, make some noise!” Jay said.
Jay finished, appropriately, with “Big Pimpin,” the cut that features popular Texas-bred rappers UGK. Hov led the crowd in reciting the late Pimp C’s verse before leaving the stage.
The show switched back to Kanye’s newer material, and when “Lost in the World” began, Bon Iver’s Justin Vernon took the stage. Dressed in black, staring straight down, he sang his haunting verse while Kanye returned to perform the rest of the song.
Everyone from G.O.O.D. Music joined Kanye onstage to sing the chorus of the final song, “Good Life,” as West drew the show to a close.”
*The Weintstein Co. has acquired rights to the football documentary “Undefeated” during the current SXSW festival in Austin, Texas.
From directors Dan Lindsay and T.J. Martin, the film follows a volunteer coach at an inner-city school in Memphis as he tries to help the football team win its first playoff game in 110 years and inspire the students in the process.
It first screened Sunday night at the Vimeo Theater.
The documentary was inspired by a 2009 story in The Commercial Appeal about Manassas High School football player O.C. Brown.
“Undefeated” follows Brown, his friends and teammates Chavis Daniels and Montrail Brown (no relation) and coaches Bill Courtney and Mike Ray through the tumultuous 2009-2010 season.
A press release from Exclusive Media describes the film as “a coming-of-age vérité documentary film centering on three underprivileged student-athletes from inner-city Memphis and an unexpected volunteer coach who struggles to provide them with the discipline, resources and inspiration they’ll need to not only overcome their bleak surroundings, but also to win the first playoff game in the high school’s 110-year history.”
Working in cooperation with Memphis City Schools and with the assistance of the Memphis and Shelby County Film & Television Commission, directors Lindsay and Martin, and producer Rich Middlemas, lived in Memphis for almost a year and shot about 500 hours of digital video for the documentary, which now runs just under two hours, Middlemas said.
*Kate Moss has reportedly been invited by Kanye West to perform with him at the South by South West (SXSW) festival this week.
As previously reported, the 33-year-old rapper will perform at the music event in Austin, Texas, later this week and is said to have invited the British supermodel to sing with him after they struck up a friendship during Paris fashion week earlier this month.
“Kate brought him into her inner circle at the Givenchy afterparty,” a source told the Daily Mirror newspaper. “Kate was rapping to Kanye and it wasn’t long before they had a crowd around them. Kanye made up a freestyle on the spot for Kate, who was blushing.”
Kate, who is referenced in the lyrics to Kanye’s hit “Stronger,” has appeared onstage with former boyfriend Pete Doherty, joining him and his group Babyshambles to provide vocals for their duet “La Belle et la Bete” several times in 2005 and 2006.
*For Mike Tyson fans who want to experience the era of his boxing domination – there’s now an app for that.
The former heavyweight boxing champion- turned-reality show star has just launched a new iPhone game called “Mike Tyson’s Main Event.”
At the South by Southwest Interactive Festival (SXSW) this week, game developer RockLive set up a massive boxing ring at the Austin Convention Center for a meet-and-greet with Tyson.
CNET managed to pull him aside for an interview (along with RockLive co-founders and brothers John and Sam Shahidi) to learn about the new game and why he thinks it’s perfect for when you need to blow off some steam because a stripper stole all your money. (More on that later.)
“I’m the top guy, so you’ll be fighting all these celebrities to get to me,” Tyson told CNET. “And there’s going to be an array of celebrities, you know, as a matter of fact it’ll be really eclectic. You may have a weird guy like Osama bin Laden there. You may have one of the Beatles there. It’s just different people, you know.”
“John Lennon had a lot of problems with the American people back then, the tax people, the IRS was at his back, the government was at his back,” Tyson continued. “Maybe he’ll go in there and slug some people. Anything’s possible, but it’s just an awesome game and you have to think about the genius of the Shahidi brothers here. I never even considered that it’d be at a level, you know, so much of a fever pitch. It’s amazing. I’m so happy to be a part of it and really humbled at the fact that these guys invited me.”
Regarding his Twitter account, which has more than 350,000 followers and whether it’s really him tweeting, Tyson said: “Well, I got tweeting capabilities, of course. It may take a while to spell some of the words, but you may get a tweet from me, there’s no doubt about that…I’m there all the time.”
On why he’s pumped to be making a mobile game as opposed to a traditional video game: “Listen, you know why? What’s the closest thing to your heart, almost more important than your money–you need it to get to your money, more or less, especially if you’re stranded? ‘Hey, Bob, send me some money, I need some money, I got drunk and robbed by a stripper, so send me some money!’ That’s what you need your phone for. And while you’re doing that, you can be p’d off and say, ‘Well, I’m going to be pissed anyway, so this is what I’m going to do since this stripper took my money, I’m going to knock out some people on this Mike Tyson Main Event thing!’”