*Cee Lo Green, currently a mentor/judge on NBC’s “The Voice,” has been appointed Chief Creative Officer of Primary Wave Music, the management, marketing and music publishing company with which he signed in 2010.
In this new capacity, Green will serve less as a client and more “as a true partner,” says Larry Mestel, founder and CEO of Primary Wave in a statement released on Thursday. “He is a master creator, unique visionary, charismatic entertainer, and deceptively brilliant strategist, a true quadruple threat.”
Speaking to The Hollywood Reporter just prior to the announcement, Mestel explained further. “We’ve formed this incredible personal bond in two years, and CeeLo is very excited and participatory in our business, so we wanted to do it in a bigger way and give him a piece of the company,” he says. As for Green’s CCO duties, Mestel says they “will be very high level — artists can plug into him for advice, he may look at artwork or write with an artist. It covers the myriad of things that he can potentially do.”
That includes the “creative planning” of Primary Wave’s annual pre-Grammy party as well as the company’s annual managers’ brunch. The experience will also “help build out his executive skills,” adds Mestel. Green is also managed by Primary Wave Music.
Next for Green, his appearance in the movie “Sparkle,” opening Aug. 17. He’s also producing his own Vegas residency show called “Loberace,” kicking off at Planet Hollywood in February 2013 and releasing a book next year as well as a new Goodie Mob album called “Age Against The Machine.” That’s on top of his highly anticipated follow-up to his 2011 album “The Lady Killer,” tentatively titled “CeeLo Green Is… Everybody’s Brother.”
Cee Lo Green performs on NBC's "Today" at Rockefeller Center on July 22, 2011 in New York City
*With inferno-like temperatures devouring New York City this morning, Cee Lo Green took the outdoor stage at NBC’s “Today” show to perform as scheduled for its summer concert series.
Dressed in a crisp white outfit and backed by an all-female band, Green sweated his way through spirited renditions of his Gnarls Barkley hit “Crazy” as well as “Forget You” and “Bright Lights, Bigger City” from his latest album, “The Lady Killer” – struggling with some of the high notes along the way.
The undeniably engaging and catchy Forget You debuted at number one in the UK for a reason. Like a magnet, this gem attracts your eardrums and makes them pay attention. Co-written by, and featuring, Bruno Mars as part of the songwriting and production trio The Smeezingtons, the track demonstrates CeeLo’s playful personality. The audio lives up to the phenomenon of the viral and fifties inspired video, as does the rest of the album.
Featuring few guest appearances save Belgian sensation Selah Sue on the stirring ballad Please and Phillip Bailey on Fool For You – an arresting slice of R&B – the record is an eclectic mix of soul, pop and funk – quintessentially CeeLo with introspective lyrics and live instrumentation. Fans of his work as part of the Goodie Mob or Gnarls Barkley will not be disappointed.
The haunting Salaam Remi produced Bodies stands out – a dark and poetic tale about crimes of passion. The album traverses through melancholy valleys and sunlit peaks. Satisfied is an upbeat ode to faith, produced by Fraser T Smith, best known for working with British grime acts such as Tinchy Stryder. Smith produces a further two tracks on the album, including the infectious I Want You.
It’s OK sees CeeLo’s vocal explode in Motown fashion, and the aptly titled Old Fashioned, another Salaam Remi production, further creates an ambiance of nostalgia.
F**k You! the controversial version of Forget You appears as a bonus track but Green needs no gimmicks to succeed. His raw talent and emotion shines through a musical landscape littered with auto tune and miming. His individuality is much needed and his innovative and distinctive sound renders him unforgettable.
The UK Corner covers urban entertainment from a British perspective and is written by Fiona McKinson. She is a freelance journalist and creative writer based in London. Contact her at firstname.lastname@example.org
*Cee-Lo takes the sentiment of his latest single all the way back to primary school in the new TV-friendly version of his video for “F*** You.”
In the opening scenes, a young Cee-Lo gets dumped when his toy truck doesn’t measure up to another boy’s Ferrari. Mouths fly open in the diner where it all goes down when Lil’ Lo drops the F-bomb repeatedly on his heartbreaking sweetheart.
As a teenager, Cee-Lo is a waiter at the same diner. On the way to deliver flowers to a more mature heartbreaker, the teen singer ends up falling on his back and the flowers land in the completely wrong hands. The backup singers — decked in Diana-Ross-and-the-Supremes-like outfits — are less than comforting when they croon, “Oh sh*t, she’s a gold digga/Just thought you should know n*gga.”
The singer, who has been narrating the song via night scenes in the same 60s-era diner where he’s gotten his heart ripped out a number of times, finds his first acting role in the video during “The College Years” when he orders the object of his affection a hot dog with a ketchup heart. She’s less than grateful and dumps a plate of french fries all over Cee-Lo’s red plaid outfit.
Finally, karma eventually catches up to the money-grubbing honey when grown-up Cee-Lo hits it big. After studying music theory and transforming into “The Lady Killer,” which is conveniently the title of the singer’s upcoming album, Lo arrives in a pimped-out convertible surrounded by beautiful girls. Turns out the object of his desire never made it out of the diner and is now working the clean-up shift as Cee-Lo heads out to party.