*50 Cent has been unveiled as the new ambassador for an autism charity in the United Arab Emirates (UAE).
The rapper signed on last month following a private visit to the Dubai Autism Center, where he met with children diagnosed with the condition.
To show his dedication to the organization, the music mogul is handing over a percentage of proceeds from sales of his SMS Audio headphones line in the UAE during the month of November
He says, “It’s not just about donating money. It’s about donating hope, and lending a hand to show we care. Every child deserves the chance to reach for his or her dreams.”
Kanye West performs on stage at Big Day Out 2012 at the Sydney Showground on Jan. 26, 2012 in Sydney, Australia
*Kanye West has been courting Middle Eastern millionaires to invest in his upcoming film project.
The rapper is currently developing a 30-minute art film to be set in the Gulf when production begins in March, according to The Hollywood Reporter.
West sent his creative scouts to the United Arab Emirates and Doha, Qatar, in search of “filming and financing opportunities.”
“They did a full round of meetings, speaking with various government agencies, institutions and private investors. They toured each area and met with all the major players,” a source tells the publication.
The project is said to be in the vein of the extended music video he released for his 2010 track “Runaway.”
“He conceived the story, which is set in the Gulf. It’s supposed to showcase the beauty of the region, a piece that’s culturally sensitive and embraces the customs and traditions of the region,” the source said.