*Discovery Networks had been promising that OWN, its joint venture network with Oprah Winfrey, would at best break even on a cash flow basis in the second half of 2013.
But CEO David Zaslav slightly raised the stakes this morning, promising those attending Sanford C. Bernstein’s Strategic Decisions Conference that “we’ll be making money on OWN,” reports Deadline.com
The channel — which stumbled out of the gate in 2011 — is “ahead of where we thought it would be” and “finding enormous success for us,” said Zaslav. For example, on Saturday night, when it runs original programming without Winfrey, “we’re the No. 1 network for African American women,” he said.
OWN’s Saturday night lineup recently featured “Iyanla: Fix My Life,” “Raising Whitley” and “Life with La Toya.” Beginning this weekend, the Kym Whitley and La Toya Jackson reality shows will move into Iyanla Vanzant’s former slot at 9 and 9:30 p.m., while new series “Golden Sisters” will follow at 10 p.m.
“Golden Sisters,” which aired several test episodes in a trial run last year, follows elderly sisters Mary, Josie and Teresa who shot to fame after a web video of the trio viewing Kim Kardashian’s sex tape went viral. Watch the first five minutes of the premiere below.