*VH1 will pay tribute to Prince in special programing that began this afternoon and will end late Sunday.

Prince’s movie, “Purple Rain,” launched the weekend long marathon at 5:30 p.m. ET. Immediately after, the network will run a block of his music videos.

Throughout the following days, VH1’s Sway will provide news updates with artists’ memories and fan reactions.

The full tribute schedule is listed below:

Thursday, April 21:
5:30 PM ET/PT – “Purple Rain”
8:00 PM ET/PT – Prince Music Video Block
10:00 PM ET/PT – “Purple Rain”
12:30 AM ET/PT – Prince Music Video Block

Friday, April 22:
12:00 PM ET/PT – “Purple Rain”
10:30P PM ET/PT – “Purple Rain”

Saturday, April 23:
9:00 AM ET/PT– “Purple Rain”
4:30 PM ET/PT – 7:00 PM – “Purple Rain”

Sunday, April 24:
1 PM ET/PT – “Purple Rain”
9PM ET/PT– “Purple Rain”