*Russell Simmons is taking his love of yoga to another level with Tantris, his new wellness studio opening Friday (Nov 18) in Los Angeles, and an athleisure line of the same name to go with it.
The Tantris Brand, notes its website, “is a yoga inspired, premium lifestyle brand that offers a wide variety of apparel, accessories and services for wellness enthusiasts.”
To set his facility apart from the countless yoga studios throughout Southern California, Simmons plans to incorporate yogic science, or, the study of the eight limbs of yoga, into his operation, which shares the same building as the Soho House in West Hollywood.
“We know that as we do things to move toward a more present and quiet mind, we’re happier,” Simmons told The Hollywood Reporter. “So yogic science could be referred to as a science of happiness. And the yoga sutra, which is kind of like the bible of yoga, could be the textbook toward happiness.”
“A lot of yoga studios say ‘no chanting’ or ‘no preaching,’ but that should be part of the practice,” he said. “My intention is to give them yogic science and make it fun.”
Devotional music will be played during class, but there’ll also be, of course, hip-hop tunes (from Kanye West to artists from Bad Boy Records), noted Simmons.
The 8,000-square-foot, two-story space offers a juice bar, a blow-dry bar stocked with Jessica Alba’s Honest Beauty products and a retail area carrying the Tantris apparel line and other yoga essentials.
The Tantris collection, designed and developed by manufacturer The Moret Group (Jockey, Nautica and Danskin), includes women’s yoga pants in graphic prints, racerback tops and long-sleeve shirts with strappy criss-cross back details.
Priced from $88 to $128, the collection is available at the Tantris center and Tantris.com.
The men’s activewear line will debut early 2017.