*A South African deejay has apologized after causing backlash over the cover art for his latest single that appeared to show himself dragging home a visibly intoxicated woman.
DJ Dimplez came under fire last week after releasing the imagery for his new song “What a Night,” with folks on social media accusing him of perpetuating rape culture. He responded to the backlash in a statement posted to Twitter early Tuesday.
“I sincerely apologise to anyone who was offended by the art work. With the artwork, my intention was to never promote the senseless rape culture nor that of taking advantage of women,” he wrote.
Dimplez said the controversial image would be removed from the song’s listing and all supporting visuals for the track.
“It is extremely important to me and to my team that whatever material we produce is inclusive, does not incite violence and is always respectful to our audience,” Dimplez continued. “I am deeply sorry for the hurt this has caused.”
Read his full apology via Twitter below:
I would like to apologize pic.twitter.com/m5Artes8nD
— Dj Dimplez (@DjDimplez) October 3, 2017
He also apologized on Instagram:
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