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*Drake is putting his foot deeper into the shoe hustle with a new line of cleaning products from his October’s Very Own [OVO] brand, which has previously linked for shoe collaborations with Clarks, Jordan and Timberland.
The latest venture sees OVO team with Los Angeles-based premium shoe care brand Jason Markk for a run of limited-edition sneaker wipes, reports Footwear News. According to Jason Markk, the wipes feature matte black packaging with gold details and OVO’s signature owl logo. Inside, you’ll find dual-textured wipes designed for on-the-go cleaning.
The wipes are on sale now at OVO’s e-commerce store in packs of 30 for $20. They’re also available in OVO stores in packs of 30 packs and packs of three.
OVO’s 2017 sneaker partnerships has included Air Jordan 12 Retros in February and a Jordan Trunner LX in May, the latter released exclusively in Drake’s hometown of Toronto. Additional footwear collabs included a project with Clarks in May and a Timberland 6-Inch Boot drop in November.
The label’s anticipated Air Jordan 8 Retro is expected to release next year.
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