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*Word has it that Diddy is looking to sign the young black boy caught in H&M’s racist firestorm.
After the child appeared in their ad sporting a hoodie that read “Coolest Monkey in the Jungle,” it’s being reported that Diddy plans on hiring the child for his own brand, Sean John.
Via MetroUK:
It’s even thought there’s a $1 million contract on the table. There’s no word yet if the lad has accepted, and Diddy’s people refused to comment when approached by Metro.co.uk, but it would certainly be one heck of an outcome to the sh*tstorm caused by the controversy.
As previously reported, H&M predictably apologized for the ad, saying in a statement: “This image has now been removed from all H&M channels and we apologize to anyone this may have offended.”
They added by writing on Twitter: “We understand that many people are upset about the image of the children’s hoodie. We, who work at H&M, can only agree. We’re deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we’ve not only removed the image from our channels, but also the garment from our product offering. It’s obvious that our routines haven’t been followed properly. This is without any doubt. We’ll thoroughly investigate why this happened to prevent this type of mistake from happening again.”
In the continuing fallout over the ad, rapper G-Eazy has joined The Weeknd in cutting all ties with the clothing company.
G-Eazy had partnered with H&M for a line that was supposed to launch on March 1.
“Over the past months I was genuinely excited about launching my upcoming line and collaboration with H&M,” the rapper wrote on Instagram. “Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I’ve decided at this time our partnership needs to end.”
“Whether an oblivious oversight or not, it’s truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable,” he continued.
The Weeknd, who launched his debut line with the Swedish brand in 2017, was the first to end his partnership. He told his social media followers Monday: “Woke up this morning shocked and embarrassed by this photo. I’m deeply offended and will not be working with @hm anymore.”
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