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DJ Khaled is the New Social Media Director for Weight Watchers

DJ Khaled attends Sean ‘Diddy’ Combs Hosts CIROC The New Year 2018 Powered By Deleon Tequila at Star Island on December 31, 2017 in Miami, Florida.

*DJ Khaled further cashes in on his social media savvy with a new gig at Weight Watchers.

On Monday, Khaled announced his partnership with the company as its new social media ambassador and the newly launched campaign WW Freestyle.

Khaled will use his social channels to share his weight-loss experience and tips by using Weight Watchers’ SmartPoints system. The SmartPoints system provides members with a list of healthy food options each with a specific amount of points to help monitor their food consumption.

For Khaled’s first Weight Watchers video, the artist was given a 40-point limit for the day. Throughout the day, Khaled documented each of his meals and how many points he used.

“Weight Watchers is all about being great and being your best self. My son is my love, my life, and I need to be great for him,” DJ Khaled said in a press release. “To be great is to be healthy; to be healthy means a shift in my lifestyle, and the new WW Freestyle program is all about healthier habits for my life. The WW program and community is my partner in this process to greatness, and I’m grateful for what’s to come and to share my journey with you all.”

Watch Khaled’s Weight Watchers videos below:

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