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*Kendrick Lamar is reportedly in talks to sign a new publishing deal and his rights could command well over $20 million, sources tell Billboard.
The rapper’s current publishing deal with Warner/Chappell Music, signed several years ago before his rise to global phenomenon, is about to expire.
Lamar’s management Top Dawg Entertainment is considering offers between $20 million and $40 million, sources tell Billboard; the value would depend on the terms of the deal. One bidder has offered $28 million, a source tells Billboard, while another source cited a $23 million offer that included $11 million upon signing.
Meanwhile, Lamar’s “DAMN.” is up for album of the year at the Jan. 28 Grammy Awards and was the Top Billboard 200 Album of 2017. Last year, Kendrick had total album sales of 1.13 million units, as well as 2.63 million track sales, according to Nielsen Music.
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